Story by Russell Mills found on KRMG.com

Some call it a “win-win” for all concerned, sponsors, customers, and the city itself.

For the fifth year, retailers and restauranteurs in Bixby are offering a $10,000 incentive to lure shoppers and eaters during the holiday season.

The “Buy Bixby” program relies heavily on sponsors — the businesses who choose to participate by giving away tickets for the drawing or offering prizes.

Indeed, according to Bixby Director of Economic Development Trish Richey, the city itself does not give away any money.

The money comes from the sponsorships, and the businesses also determine just how to distribute those chances at the jackpot.

“They determine…”

Read full article here.